General Structure: After going through the introduction, I will briefly talk about the use of tobacco early in the American colonies (it was seen as a healthful medicine) before jumping forward to the early 1900s and the use of tobacco before/around the World Wars. This along with the mid 1950's is where a lot of content will lie, as it is where the government started to institute legislation combating tobacco due to scientific studies that had started to come out against the healthfulness of tobacco. I will trace the legislative actions that were taken as well as what effect they had on the public. There is a gap between these and the late 1900's/early 2000s where there were further acts like the Family Smoking Prevention and Tobacco Control Act. Throughout this, I would be supplying statistics that back up the change in perception that I talk about. After the shift is identified and traced, I will talk about the significance and other movements we see that come out of the same central change in public ideologies on what is healthy.
Sources I've found:
- The Story of Tobacco in America by Joseph C. Robert. The book was published in 1949 so more recent developments will not be included in the volume, but for getting a better idea of the state of tobacco in America before the 1940s it seems invaluable. It also contains statistics that could prove to be useful like consumption per capita
- "Increasing Tobacco Cessation in America: A Consumer Demand Perspective" This article in the American Journal of Preventative Medicine takes a closer look at the various legislation that was put in place in the past decades to curtail tobacco use, especially within the younger demographic. This article can serve as a jumping off point for delving deeper into the more recent changes that put the capstone on the shift.
- 20th century tobacco advertisements: This rather brief article from the National Museum of American History gives a good sense of the tobacco advertisements that were utilized in that golden age.
- Cigarette Smoking Behavior in the United States: a statistical study put out by the National Cancer Institute. May be good for some statistics, but no real 'meat' here.
- Gallup Poll on Tobacco: very useful Gallup poll on tobacco and smoking; can pull current perception of tobacco out of this.
I think your structure sets things up very well for your essay. I think it is very important that you examine the legislative action taken and its effect on the public, as you are doing. I think it is also important that you include material on how media has played a huge role in this paradigm shift. I think media has played a crucial role in this change, so I'd be sure to include as. I'm sure you're already thinking about incorporating that.
ReplyDeleteI think this will be a really interesting paper. You definitely have a strong and clear idea of what you want to talk about in this paper. However, I do agree with your side note on your thesis. I think you definitely need to add why this shift is significant and how is has affected Americans. Good job!
ReplyDeleteYou said that you need to integrate the significance of the shift more into the thesis, and that you were debating on your focus. I think you could integrate both the shift causing a public that is more concerned health and how the advertisements functioned to create an atmosphere of distrust. Both are valid points and worth mentioning, maybe as separate points in your essay.
ReplyDeleteJohn, I know this wasn't your "AHA!" topic in terms of your love for it, but it's a very solid approach, especially given your acknowledgement that you'd still like to more precisely identify the significance in your thesis.
ReplyDeleteHave you ever seen counter-advertisements toward cigarettes, such as Adbusters? Perhaps these visuals might be useful during your TED talk, as they're in direct opposition to the "golden" age of cigarette advertising with Joe Cool and the Marlboro Man.
https://www.adbusters.org/spoofads (Check out "tobacco" tab.)
Looking forward to seeing how you continue developing your ideas!